E-commerce as an opportunity to enter ASEAN market

The Italy-ASEAN Association analyses the growth of the digital market in South-East Asia.

On 14th October 2019, the Italy-ASEAN Association held a working breakfast on e-commerce opportunities in South-East Asia.

During the event, the development of the e-commerce sector in the region was discussed, highlighting the implications for Italian companies.

The speakers of the event were Giulia Ajmone Marsan (Strategy and Partnership Director at ERIA), Tito Costa (partner at Global Founders Capital), and Marco Ogliengo (founder and CEO of ProntoPro).

ASEAN countries have increased their investments in the digital sector, whose growth has been impressive in recent years. Three factors have favoured the development of the sector in the region: technological progress, demography and - paradoxically - the low level of traditional infrastructure.

E-commerce represents a possible solution to market imperfections in Southeast Asia. However, the sector is still complex and has not yet reached its full potential.

ASEAN's e-commerce market is expected to be worth $350 billion by 2025.